Entrepreneurial Leadership Paper Assignment Example | Topics and Well Written Essays - 1000 words

Entrepreneurial Leadership Paper - Assignment Example volt Guys emphasizes service quality more than business profitability, as the management believes that this policy is the best way to roleplay customer expectations. Jerry Murrell, one of the co-founders of Five Guys, says that his business plan was simply to sell a really good, succulent burger on a fresh bun. Make perfect French fries. Dont cut corners (as cited in Contemporary Business, 2012). The play along is non ready to compromise its product quality despite the considerable derive of money and epoch it has to invest to sustain it. The case study reflects that the company imported potatoes from northern Idaho regardless of the slow growth issues in order to obtain solid and tasty potatoes and in contrast to this, the dissipateds competitors imported cheaper and low quality potatoes from Florida or California (Contemporary Business, 2012). Similarly, when most of the fast food set up served dehydrated frozen fries t o take advantages of size, Five Guys always provided its customers with fresh fries. It is observed that most of the different food chains tried to pool cheap raw materials in order to enhance wealth maximization. This business philosophy benefited the organization in achieving high level customer loyalty. From the case study, it is obvious that customers patiently wait for burger even if its 17 different toppings are made to order and it is a time overwhelming task (Contemporary Business, 2012). Furthermore, Five Guys distinct philosophy helped the company to eliminate advertising expenses since the strategy itself was a ample asset to make customers advertise for the company. Analyze the original values of the start-up company and how it abides strong today Since the beginning, Five Guys has been successful, and it is one of the few food chains in America that remained unaffected by late(a) global recession (QSR Insights, 2012). While seeking the reason, it is clear that the c ompanys strict policies have helped it to bruise various market difficulties throughout its history. In other words, original values for the start-up company still remain strong despite some negligible changes. As the company management had decided at the time of Five Guys foundation, the firm still continues to offer quality products and services to its customers. At the start up time, the company had decided not to use low quality ingredients or serve frozen food items to people. Minimizing advertisement expenses and thereby passing savings to customers was another start up value of the firm. nonetheless in the thick of the recent global recession, the company was not ready to use low quality ingredients for its food items. In addition, the company still focuses on its customer advertising strategy together with employee incentive schemes to promote its business. Even when the company began franchising in 2002, it was vigilant, insisting that franchisees do not use low quality products and do not render low quality services. In order to ensure franchisees potentiality, the firm does not franchise to anyone unless the panorama operates a minimum of five restaurants. Throughout its history, the company received numerous awards for its efficiency and customer services. closely notably, the firm obtained Washington Magazines Number 1 Burger award for seven years (Contemporary Business, 2012). However, consort to 2010 annual report by the Center for Science in the Public Interest, Five Guys